Summary
Overview
Work History
Education
Skills
Soccer Experience
Professional Traits
Timeline
Generic

Iston Benjamin

Springfield

Summary

Marketing professional with 20 years of experience in project management, digital marketing, and customer engagement. Developed and executed campaigns using Salesforce that significantly increased brand awareness and sales. Skilled in data analysis to identify improvement opportunities and enhance customer journeys across global channels. Proven track record of implementing successful marketing strategies and building strong customer relationships to drive revenue.

Overview

27
27
years of professional experience

Work History

Soccer Ambassador & Coach

Four Seasons Resort
12.2024 - Current
  • Lead youth soccer training and fan engagement incentives.
  • Organize on-site clinics and community soccer training.
  • Greeted and welcomed international dignitaries to events, meetings and conferences.
  • Developed plans or materials to communicate organizational activities beneficial to environment, public safety or other important social issues.
  • Represented the Ambassador in a professional manner at all times.

Marketing & Travel Sales Consultant

Travelocity
Springfield
12.2022 - Current
  • Marketed global travel packages via email and phone.
  • Managed leads, convert clients inquiries into a book of business.
  • Effective at negotiating prices face to face, presenting strategic analysis via presentation.
  • Booked transportation and hotel reservations using computer modeling.
  • Identified marketing campaigns and sales targets in need of improvement and offered actionable performance enhancements.

Marketing Sales Specialist

Southwest Deeds
Springfield
02.2020 - 06.2022
  • Closed timeshare deals through cold calls, inbound traffic and email.
  • Helped drive monthly targets through CRM-focused outreach.
  • Utilized budgeting and forecasting techniques to decrease costs and expenditures.
  • Collaborated with Sales and Marketing teams to create cohesive customer journeys across multiple channels.
  • Managed customer databases, ensuring accuracy and completeness of information.

Marketing Executive

Warner Bros
Hollywood
04.2016 - 04.2020
  • Promoted studio film releases with cross-channel marketing campaigns.
  • Worked on influencer partnerships and digital content activations across the country.
  • Promote movies, via live stream or social media.
  • Enhanced customer engagement through targeted loyalty programs and feedback mechanisms.
  • Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
  • Delivered marketing strategy updates to upper-level management.
  • Developed and executed comprehensive marketing plans to increase brand awareness and generate leads.

Marketing Specialist

Procter & Gamble
Fayetteville
02.2014 - 04.2016
  • Build contact lists based on forecasted sales, logistics, time of travel, placement of product, and how to reduce cost with client’s pos system.
  • Create product placement blueprints for optimal profit.
  • Developed marketing strategies for existing products, services and new product launches.
  • Evaluated digital presence by product, service or brand to help define digital strategies.
  • Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.

Marketing & Sales Coordinator

Walmart USA
Bentonville
01.2013 - 01.2016
  • Managed 'Pay Your Bill at Walmart' program nationwide.
  • Handled inbound/outbound calls and email for lead nurturing and bill-payment partnerships.
  • Innovate new ideas on how to run marketing adds for product.
  • Work on both side of marketing and sales to generate a RIO.
  • Increase sale through marketing by 40% within first month of roll out.
  • Input customer data into system, updating information regularly with changes to buying habits.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.

National Soccer Player

Anguilla Football Association
Anguilla
01.1998 - 08.2004
  • Played as Midfielder and Power Forward.
  • Represented Anguilla in national and regional competitions.
  • Watched videos post-competition to assess performance and identify weaknesses.
  • Adapted style of play according to match conditions for optimal performance.

Education

Master of Business Administration - Business Administration Management

Phoenix University
Rogers
08.2017

B.A. - Marketing

linden wood University
St. Charles, MO
08.2004

Futsal Coaching Certificate -

TTFA
Trinidad & Tobago
03.1999

Skills

  • Salesforce
  • Data analysis
  • Digital marketing
  • SEO optimization
  • Sales forecasting
  • Customer relationship management
  • Effective communication
  • Power BI
  • Excel
  • SQL
  • Meta
  • TikTok
  • LinkedIn
  • Adobe Creative Cloud

Soccer Experience

  • Soccer Ambassador & Coach, Four Seasons Resort, Anguilla, Lead youth soccer training and fan engagement for international guests., Organize on-site clinics and community soccer training.
  • National Team Player, Anguilla Football Association, Played as Midfielder and Power Forward., Represented Anguilla in national and regional competitions.
  • Futsal Coaching Certification, Trinidad and Tobago, Completed advanced courses in futsal strategy and team management.
  • Youth Soccer Player, Played competitively from childhood, rooted in community engagement and performance development., Develop grass root soccer programs.

Professional Traits

  • Highly Analytical
  • Strategic Thinker
  • Detail-Oriented
  • Fan-First Mentality
  • Change Maker
  • CRM-Driven
  • Entrepreneurial
  • Cross-Functional Collaborator
  • Passionate About Soccer
  • US & Caribbean Sports Advocate
  • Growth Mindset

Timeline

Soccer Ambassador & Coach

Four Seasons Resort
12.2024 - Current

Marketing & Travel Sales Consultant

Travelocity
12.2022 - Current

Marketing Sales Specialist

Southwest Deeds
02.2020 - 06.2022

Marketing Executive

Warner Bros
04.2016 - 04.2020

Marketing Specialist

Procter & Gamble
02.2014 - 04.2016

Marketing & Sales Coordinator

Walmart USA
01.2013 - 01.2016

National Soccer Player

Anguilla Football Association
01.1998 - 08.2004

Master of Business Administration - Business Administration Management

Phoenix University

B.A. - Marketing

linden wood University

Futsal Coaching Certificate -

TTFA

Similar Profiles

CREATE PROFILE
Iston Benjamin